Pastor and author Skip Heitzig ministers to over 15,000 people as senior pastor of Calvary Albuquerque and he reaches out to thousands across the nation and throughout the world through his radio program, but his website didn't reflect the quality of his message. What's more, they were changing the website's name and URL with a new logo to match.
The ministry’s name change was from merely “Skip Heitzig” to “Connect with Skip Heitzig.” It was the connection that they were most interested in making so they wanted Skip’s visage to play a prominent role in the visual design. I created a content architecture that could utilize photos of him as both atmosphere and content, allowing the message to be perceived more strongly as coming directly from Skip.
In addition to the radio and TV broadcast content, a primary content feature is the daily devotional, which they call Devomail. Where before the textual content was always in competition with a sidebar full of cross promotions and calls to action, I designed for an undistracted reading experience so that Pastor Skip’s message could better reach the readers.
That undistracted reading experience is followed by invitations to delve deeper into the ministry with recommended content offerings, sealed with a full-screen image of the author of the devotional message.Visit the Website